Online Activism in Pinoy Battle Rap: A Qualitative Analysis of FlipTop Emcee Verses

Amor Jude Thadeus F. Soriano

doi:10.52006/main.v8i3.1147

Amor Jude Thadeus F. Soriano Philippine Christian University, Manila, Philippines https://orcid.org/0000-0001-6713-0940

DOI: https://doi.org/10.52006/main.v8i3.1147

Keywords: Culture and communication, Online activism, Battle rap. Content analysis, Fliptop battle league

Abstract

Online activism has grown significantly with technological advancements, using tools like petitions, micro-blogging, and social media platforms such as Facebook, TikTok, and YouTube. This qualitative study explores an unconventional form of online activism found in the rap verses of FlipTop artist BLKD, a prominent figure in the Philippine battle rap scene. The research identifies categories of online activism in these verses, analyzes the thought processes behind the messages conveyed by the battle rappers, and uncovers common themes. By establishing the characteristics that define this unique form of online activism, the study assesses its potential for lasting impact, effective audience engagement, and significant social change. Additionally, it highlights how traditional activism adapts to digital platforms, providing insight into the evolving nature of advocacy in contemporary society. Ultimately, this research contributes to a broader understanding of online activism while emphasizing the role of hip-hop culture in shaping political discourse and mobilizing communities.