Buying Trends in Firearms and Ammunition among Sports Shooter in Negros Occidental Province

Abstract

This study analyzed the buying trends of firearms and ammunition among sport shooters in Negros Province, Philippines, during 2024-2025. A quantitative descriptive-correlational design was employed, surveying 109 shooters from 14 gun clubs via stratified random sampling. Results revealed that buying trends, brand preferences, and expenditure patterns were consistently strong across all demographic groups, with motivational drivers being the most influential factor. However, purchasing channel usage was limited. Correlation analysis showed a weak negative relationship between buying trends and lawman designation, while age, sex, firearm type, ammunition preference, and shooter category exhibited no significant association. The study concludes that purchasing behavior is predominantly driven by intrinsic motivation and brand loyalty rather than demographic factors, with a preference for traditional procurement channels. Limitations include a predominantly male, civilian sample and reliance on self-reported data. Practically, the findings offer valuable insights for stakeholders to align marketing, inventory, and policy with actual consumer behavior.